Meet the new boss! Same as the old boss! – The Who
The above statement can also be attributed to Microsoft. As much as Satya Nadella would like you to believe that Microsoft is a different company, it seems to me that they are back to their old tricks. Case in point. Ryan Gavin, Microsoft’s general manager of search and Cortana, said this in a Windows blog post:
I get the technical reasons for wanting to do this. It’s a lot easier to provide consistent results if you control all the pieces of the puzzle. But a consistent experience is not why people use Windows. If that’s what people wanted, they’d already be using a Mac. IF Microsoft were smart, they’d instead propose an open framework to allow other search providers to work with Cortana and Bing. Or they’d just simply make other search providers work. But clearly that’s not their intent. Instead it’s to increase searches to Bing which is a search provider that Microsoft owns and nobody uses.
Microsoft, this is a dumb idea that I really think you’ll regret in short order when people simply turn off Cortana and use Chrome as their browser.