I have been writing about how aggressive Microsoft is in terms of getting you to upgrade to Windows 10 for a while now. Now they have truly hit a level that quite honestly I didn’t believe that they they could go to. Microsoft has apparently changed the infamous pop-up box that tells Windows users to upgrade to Windows 10, Now in the new version of this pop up, clicking the red cross on the right hand corner of the pop-up box now starts the upgrade instead of closing the box. The net result is that people thinking that they are getting rid of the box will now get Windows 10.
Microsoft of course says that this is for your own good. But a writer at PC World says something different:
So after more than half a year of teaching people that the only way to say “no thanks” to Windows 10 is to exit the GWX application—and refusing to allow users to disable the pop-up in any obvious manner, so they had to press that X over and over again during those six months to the point that most people probably just click it without reading now—Microsoft just made it so that very behavior accepts the Windows 10 upgrade instead, rather than canceling it.
And if you don’t find that small link to reschedule or cancel the Windows 10 upgrade—or, say, if the pop up appears while you’re away from your computer—your system will begin the process at the scheduled time. In other words, your PC can potentially upgrade to Windows 10 without you asking it to or explicitly approving the upgrade.
That’s gross, too.
The net result of this according to this writer:
Sure, she has 30 days to roll it back to Windows 7, but she feels so betrayed—like Microsoft forcibly removed her control over her own PC—that she’s strongly considering embracing the Dark Side and buying a Mac, instead.
In case you’re wondering, the “she” in this story is the wife of the writer. But the feeling is not surprising. My experience has been you either like Windows 10 and are happy to upgrade, or you like whatever version of Windows you’re on and you can’t stand how aggressive Microsoft is about upgrading you. And if you’re ticked off enough, it’s off to the Apple Store you go. There really isn’t any middle ground and that’s the problem for Microsoft. If they continue these sorts of tactics, they may find that their user base shrinks. That would be a #fail for them. Perhaps they should rethink this whole upgrade strategy. As in right now.