RIM Execs Tell Anyone Who Will Listen That They’re Not Dead….. Oh Really?
I woke up as I usually do to CBC Metro Morning and was shocked to hear RIM CEO Thorsten Heins on the show claiming the company was not in a death spiral. If you want to hear the interview, click here. Usually RIM doesn’t give interviews to a morning show in Toronto. So that was weird. Then I checked on the Toronto Star and the Globe and Mail later in the day. According to both papers, they’ve on a full court PR press to change their public perception. They even claim that they’re going to “empower Canadians like never before” according to a letter that he wrote for the Globe And Mail:
Technology, and particularly mobile computing, is a globally dynamic industry where innovation is as likely to occur in Waterloo as it is in Seoul or Palo Alto or Stockholm.
Rather, we believe RIM is a company at the beginning of a transition that we expect will once again change the way people communicate. In technology, it is not if you have to change, but when you have to change, and we are in the earliest days of truly mobile computing – an era in which people interact with the world around them in ways we could barely imagine just a few years ago. With BlackBerry, RIM created the framework that gave people their first taste of an untethered yet completely connected life.
As we prepare to launch our new mobile platform, BlackBerry 10, in the first quarter of next year, we expect to empower people as never before. BlackBerry 10 will connect users not just to each other, but to the embedded systems that run constantly in the background of everyday life – from parking meters and car computers to credit card machines and ticket counters.
Good luck with that.
RIM keeps delaying Blackberry 10. It was supposed to be out this fall, but now it’s Q1 2013. By then a new version of Android will have shipped and there’s likely to be an new iPhone out by then. Thus with no new product anytime soon and key competitors with plenty of product in the pipeline, there’s little reason to believe that anyone will care about Blackberry or anything else that RIM is planning to come out with.
Face it, investors have given up on RIM. Thus RIM is going direct to the public in the hope that this will change their fortunes. I’m here to say that it won’t. It’s game over for RIM. It’s only a matter of when and not if they’re sold in whole or in pieces or disappear.